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lauramartinblog
lauramartinblog

as a graphic designer one of the most interesting things about the original 1973 Goncharov is how the concept art for the movie poster evolved. 

one of my favorite versions makes reference to the Cathedral of the Saviour on Spilled Blood from the opening scene:

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one of the earliest iterations included a subtle nod to the homoerotic subtext of the film. the pride flag as a queer symbol was only just emerging in the 1970s so the shading on Goncharov’s lapel was a representation the artist hoped would be niche enough to fly under censorship radar.

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as you can see in later editions, drafting artists focused more on form than color, as the film’s producers wanted to avoid overt queer symbolism. Screen printing was of course a common technique during this time and lent itself to the more bold designs you often see from early concepts. The limited color pallet was cheaper to print.

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